Decentralized finance (DeFi) has been one of the most exciting areas of development in the blockchain space in recent years. DeFi protocols aim to democratize traditional financial services by offering decentralized alternatives to centralized financial institutions. Amun is one such DeFi platform that seeks to simplify the process of investing in various DeFi tokens. In this case study, we will look at the key features of Amun and its journey from zero to one.
Original concept (left). Mood boards for new brand & design. (right).
Amun is a DeFi platform that enables users to easily invest in a variety of DeFi tokens using the Ethereum network. The platform is built on the Ethereum blockchain, which enables users to connect their MetaMask wallet to the platform and invest in various tokens. Amun's goal is to make DeFi investing accessible to everyone by simplifying the process of buying and selling tokens.
Amun's concept was designed to be simple and intuitive. The platform had a clean and modern interface that made it easy for users to navigate and find the information they need. The platform also provides users with detailed information about each token, including its price, market capitalization, and performance over time. As we looked at the current shale and gold brand in comparison to the market, we wanted something that was bright, bold and bordered on gamified.
Early concepts of Amun Defi
Amun's journey from zero to one was not without its challenges. One of the biggest challenges the team faced was building a product that was easy to use, accessible to everyone, and felt gamified. To overcome this challenge, the team conducted extensive user research and iterated many times to ensure that the platform was user-friendly and intuitive.
Another challenge the team faced was building a product that was scalable and secure. To address these challenges, the team invested in building a robust infrastructure that could handle high volumes of traffic and provide users with a secure and reliable platform.
Illustrations, branding guide, and first version of Amun Defi
In conclusion, Amun has successfully created a user-friendly and visually engaging DeFi platform that has captured a market cap in the hundreds of thousands. The platform's inviting interface, gamified color theme, and easy-to-navigate design have made it accessible to both experienced and novice investors.
Amun's success shows that there is a growing demand for decentralized financial services, and that user experience plays a crucial role in the adoption of DeFi platforms. With continued innovation and improvements, Amun has the potential to become a leading DeFi platform in the years to come.
I’m a digital creative with 15 years experience hopping between San Francisco and New York.
Proficient in Illustrator, Photoshop, Figma, and Premiere. Native speaker of all things front end.
Skillsets focused in UX/UI, product design, branding & illustration, and front-end development with an expertise in responsive code. I also dabble in video/audio editing.
I'm an ice cream swirl of strong communication and limitless creativity which culminates in a tasty experience catered to the right audience.
Outside of my design work, my passions are piloting airplanes, working on my chop at table tennis, engaging in various design activities, and riding my Vespa.
